PRIVACY POLICY

1. Your privacy

This is the privacy notice of DarchFit (“we”, “us”, “our”).

We respect your privacy and are committed to protecting your personal data. This privacy notice explains how we collect, use, share and protect your personal data when you visit our website, contact us, or engage with our services. It also explains your rights under UK data protection law.

This privacy notice is provided in a layered format so you can easily navigate to specific sections.

2. About us

Controller: DarchFit

Email: [email protected]

If you have any questions about this privacy notice or how we handle your personal data, please contact us using the details above.

3. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control those third-party websites and are not responsible for their privacy notices.

When you leave our website, we encourage you to read the privacy notice of every website you visit.

4. The personal data we collect about you

Personal data means any information relating to an identified or identifiable individual.

We may collect, use, store and transfer the following types of personal data:

Identity and contact data

  • Name

  • Email address

  • Telephone number

  • Company name (where provided)

Communications data

  • Information you submit via contact forms

  • Emails or messages you send to us

  • Records of correspondence

Technical data

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Referring URLs

  • Time zone and approximate location

Usage data

  • Information about how you use our website, including page views, interactions and time spent on pages

Marketing and preferences data

  • Your communication preferences

  • Consent choices relating to cookies and marketing (where applicable)

We also collect aggregated data such as statistical or demographic data. Aggregated data does not directly or indirectly identify you and is therefore not considered personal data under the law.

We do not collect special category personal data (such as health or biometric data) and we do not knowingly collect data relating to children. Our website is not intended for children.

5. How we collect your personal data

We collect personal data using the following methods:

  • Direct interactions: when you fill in forms, contact us by email or phone, or otherwise communicate with us

  • Automated technologies: when you interact with our website, we automatically collect technical and usage data through cookies and similar technologies

  • Third parties: limited information from analytics, advertising and security providers, subject to your consent where required

 

6. How we use your personal data and our lawful bases

We will only use your personal data where the law allows us to do so. Most commonly, we rely on the following lawful bases:

  • Performance of a contract

  • Legitimate interests

  • Legal obligation

  • Consent (where required)

Purposes for processing:

Purpose

Type of data

Lawful basis

Responding to enquiries and requests

Identity, Contact, Communications

Legitimate interests

Providing services and managing client relationships

Identity, Contact, Communications

Performance of a contract

Improving website performance and user experience (GA4)

Technical, Usage

Consent

Measuring advertising effectiveness (Meta Pixel)

Technical, Usage

Consent

Website security and fraud prevention (Cloudflare)

Technical

Legitimate interests / strictly necessary

Legal and regulatory compliance

As required

Legal obligation

 

7. Marketing

We may send marketing communications where permitted by law. You will receive marketing communications from us if you have requested information from us or engaged with our services and have not opted out.

You can opt out of marketing communications at any time by contacting us or using unsubscribe links where provided.

We do not share your personal data with third parties for marketing purposes without your explicit consent.

8. Cookies

Our website uses cookies and similar technologies to distinguish you from other users, improve performance, and support marketing activity.

This includes:

  • Cloudflare cookies for security and bot protection

  • Google Analytics 4 for website analytics

  • Meta Pixel for advertising measurement

Non-essential cookies are used only where consent is provided.

Please refer to our Cookie Policy for further details.

9. Data sharing

We may share your personal data with trusted third parties where necessary, including:

  • Website hosting and infrastructure providers

  • Analytics providers

  • Advertising platforms

  • Security and performance providers

All third parties are required to respect the security of your personal data and to process it in accordance with the law.

10. International transfers

Some of our third-party providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in line with UK GDPR requirements.

11. Data security

We have implemented appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure.

Access to personal data is limited to those who have a genuine business need to know.

12. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting and reporting requirements.

Retention periods are determined by the nature, sensitivity and purpose of the data, as well as applicable legal obligations.

13. Your legal rights

You have rights under UK data protection law, including the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Restrict processing

  • Object to processing (including direct marketing)

  • Request data portability (where applicable)

To exercise any of these rights, please contact [email protected]

14. Complaints

If you have concerns about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk

15. Changes to this privacy notice

We may update this privacy notice from time to time.